Putting the best on display
To help retailers showcase their popular ranges such as Briton, Legge and Kryptonite, Ingersoll Range Security Technologies has developed a new range of point of sale units to provide flexible display options for use in store. The new units vary from wall standing merchandisers through to free standing display units, counter top displays, display boards and lock blocks. The Briton free standing display unit (illustrated) is ideal for gondola ends or locating next to fire doors or trade counters. Displaying a core range of Briton door closers, exit devices and commercial locks, the unit comes complete with selection guides and literature. All the units are supplied free of charge when ordered with the corresponding stock to filll the stand.
Research into buying habits shows that by displaying ironmongery products better in store and providing selection tools to assist purchasers with their product choice, sales of these products are significantly increased. For example, all the fire doors currently sold of UK builder's merchants less than 20% include the corresponding sales of fire door ironmongery. However by placing an ironmongery merchandising unit adjacent to the fire doors this figure can be drastically improved.
In addition to the units, new posters, product selector guides and other POS material are also available . The product selectors are simple aids to help customers select the right product for their particular application depending on the type of door, its location and its usage; whilst also providing guidelines on CE marking and the latest European standards. This helps customers by reinforcing their product choice and gives them confidence in their specification.
The company is continually developing its point of sale materials to help retailers maximise their ironmongery sales in store. For details of the latest displays and information available visit www.security.ingersollrand.com/distributor or contact the marketing department on 01922 707400.